‘Advertisements always bring in money.’ This was the motto adopted by my older brother. As a kid, I never really grasped the meaning of this statement. Years passed, I grew up and got into website publishing. Even though my business got me considerable amount of money, at one point, I felt the need to generate some extra income. That was when my brother’s words came back to me. I did some research, and decided to sign up for Google AdSense. Since then, it has been an upward journey all the way.
You must be wondering how this whole thing works. Here is how. Google.com is by far the most popular search engine. They earn a huge share of their income by permitting various websites to advertise their products or services. These advertisements are scattered across the millions of search result pages that make up Google. If you are a site owner, you now have an opportunity to earn a share of this revenue, by signing up with Google AdSense.
To become a member, your website must contain at least 10-15 pages of content. As the owner, you must be 18 years or over. There is also a criterion that is applicable for web publishers from certain locations such as China and India. This states that the site should have been owned by the publisher for a minimum period of 6 months. Other eligibility criteria include compliance with the terms and conditions of Google AdSense and their policies. On joining up, you are given a chance to choose what type of advertisements you want displayed on your website. At this point, several factors need to be considered. Let me explain. If the advertisements you choose to display are hardly related to the content on your website, or not connected with the matter on the site at all, it could turn out to be highly disadvantageous. If, however, the advertisements that are displayed appear to be congruous to the subject of the site, it would invite more clicks. Clicks? Yes! The revenue you earn from Google AdSense depends on the number of times people visiting your site actually click on the ads. It is only logical that displaying ads that correspond with the site’s content encourage visitors to click on them and explore further. It is necessary to create great content, so that traffic is increased, thereby enabling more people to view the ads.
Google AdSense also offers another benefit. As the owner of a site, you must have no doubt taken a lot of pains to create a user friendly layout that is both attractive and neat. Obviously, you do not want to ruin it all by displaying new things that could interfere with your carefully planned design. Google AdSense understands all this. That is why they offer you the freedom to customize the ads to match the layout and design on your site. You can choose to display them vertically, as Google.com does on most of its pages. There is also the banner kind of layout. The colors can also be customized to match the hues on your website.
Another privilege offered to you is the freedom to choose the ads that bring you the highest income. Advertisers offering different amounts bid on your website by means of an auction. Pick the highest paying ad.
The cost of the click is determined by the ‘smart pricing’ system. This amount is paid to Google by the advertisers. A certain percentage is applied to this amount. The reason Google does not disclose this percentage is because they have to keep the advertisers as well as the publishers content. Also, it is a safety measure they adopt so that competitors do not have an opportunity to offer higher rates and tamper with their development.
The payment methods adopted by them are easy to understand. You will have to confirm your address, provide your tax information and then select your payment method. There are options such as payment by check, electronic fund transfers etc. Once your earnings reach the verification threshold, a Personal Identification Number is sent to you, which needs to be fed into your account in order to enable payments. When your earnings reach the payment threshold, they are sent out to you.
Google AdSense is an easy way to earn extra income with minimal effort on your part. All you need to do is meet the eligibility criteria and sign up with Google AdSense. After that, you will find yourself making some appreciable money online.